There are some very interesting statistics recorded in this article. “Given that almost half of India’s population is under the age of 25, it’s no wonder large part of the book trade is dominated by academic and children’s books which account for 40% and 30% of the market respectively. The remaining 30% constitutes trade publishing.” It’s also interesting that, “In terms of print languages, 20% of sales volume comes from English language books which also makes India the third largest market for English books consumption after the US and UK markets. The largest sales volumes among Indian languages are that of Hindi books which constitute 25% of the market while the rest of the market is divided between other Indian language books.” There’s certainly a definite book publishing market in India, and it is growing well.
India is considered by the Western world to be more of a third-world country with most of the population fitting into a low income demographic. This explains why eBooks are not as popular in India as they are in the rest of the world. “Currently the market for eBooks in India is miniscule. A big reason for this is that currently e-readers are still very expensive for most consumers in India which impacts eBook adoption rates. On the positive side publishers feel the digital market will grow substantially in India in the next few years and Indian publishers have already started converting their current lists and back lists into eBook formats.” Perhaps as eBooks become more and more popular in the rest of the world the price will drop and become more affordable to Indians. I imagine dodgy knock-offs will emerge and be sold for relatively low prices, so Indian publishers are just getting themselves prepared for the emergence of these.
Overall, this article is quite informative and presents useful statistics and information that an aspiring publisher can use to help them successfully operate in the India publishing market.